It was just around now, early April, that I took a trip to Arizona, a few years back. I shot lots of great signs around Phoenix, but those will have to wait for another day. I’m afraid this post belongs to Mr. Lucky’s.
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Showing posts with label signage. Show all posts
Showing posts with label signage. Show all posts
It's Mr. Lucky's Day
It was just around now, early April, that I took a trip to Arizona, a few years back. I shot lots of great signs around Phoenix, but those will have to wait for another day. I’m afraid this post belongs to Mr. Lucky’s.
Subway Subsidies & Gap's New Logo
With the MTA’s financial woes in the news, here’s what occurred to me while on the Long Island Railroad platform the other day. Why should the MTA promote the Gap every time someone steps onto a train? WATCH THE GAP could easily be WATCH THE SPACE or WATCH THE CHASM. But since the word "GAP" is in use, why doesn't the company just sponsor the MTA signage and have their logo seen every time someone steps onto a train? Imagine how favorably we would all think of the company that saved us from another fare hike.
And the timing is perfect--I just read that the Gap is changing their logo to Helvetica! And black!!!
Or Subway (the sandwich concern) subsidizing the entrances? That has got to be a no-brainer.
Typographic Triangulation
Felt pennants with names of colleges or sports teams are what come to mind when I think of graduated type set within a triangle. I have no idea if the ‘pennant’ was ever a popular format for signs, but since there are only two examples in Manhattan that I know of, it’s clearly not very common today.
The 35th St. vintage metal awning of The New Yorker Hotel is one, with thin, art deco-style letters, set against a black background.
The other is a Laundromat on West 79th St. with black mod/deco letters on bright yellow.
Last year I saw some triangular Kiosco awnings in Buenos Aires.
I just want to add here that the graduated lettering on the metal awning is only one of several type styles to be found on the structure of the New Yorker Hotel. I have no doubt that a good sleuth could find enough typographic evidence to piece together the building’s entire 80-year history.
The 35th St. vintage metal awning of The New Yorker Hotel is one, with thin, art deco-style letters, set against a black background. 
The other is a Laundromat on West 79th St. with black mod/deco letters on bright yellow.
Last year I saw some triangular Kiosco awnings in Buenos Aires.I just want to add here that the graduated lettering on the metal awning is only one of several type styles to be found on the structure of the New Yorker Hotel. I have no doubt that a good sleuth could find enough typographic evidence to piece together the building’s entire 80-year history.
Hoboken Impromptu
Spontaneous mini-vacation yesterday afternoon in Hoboken, NJ. The weather was glorious, and the city was in full bloom.
If this wisteria bunting doesn’t secure a tenant, I don’t know what will.
Vestiges of pre-gentrification …
A typographic identity crisis.
Restored ceiling of the historic Elysian Cafe.
Wavy wrought iron and a pair of watchful bees.
If this wisteria bunting doesn’t secure a tenant, I don’t know what will.
Vestiges of pre-gentrification …
A typographic identity crisis.
Restored ceiling of the historic Elysian Cafe.
Wavy wrought iron and a pair of watchful bees.
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